Unisex T Shirt.
Soft, lightweight, with the right amount of stretch.
100% combed and ring-spun cotton.
Fearless, fashion-forward and not for the faint hearted, I Heard They Eat Cigarettes is one of the freshest labels designed for dressing hard and partying harder. Blitzing the Melbourne fashion scene since 2007, founding designer Chris Brooks ditched the drone of a 9-to-5 job to dress the streets in the edgiest label to have ever been born in the city: hell yeah.
Brooks transports his influences from periods such as the 70s Venice skate’n’surf scene, 80s Californian skate punk and late-70s-early-80s British punk, injecting a dose of badass street style into clean-cut, modern clothing & jewellery. I Heard They Eat Cigarettes is all about looking fierce and getting wild, it’s a fashion party label.
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